Hi, I'm Alison!
guest experience expert & coach
Culinary Arts Degree
200+ Events Planned
20 Years Hospitality Experience
11 Years Coaching Experience
I have been an entrepreneur and business coach in the hospitality industry for two decades and excel in leadership. I have coached hundreds of people and am gifted at inspiring others to walk in their unique strengths and purposes. I see what others miss. Using high-level yet relatable communication skills, my expertise in social media marketing, a no-nonsense teaching style, and my decades of experience working in special events, restaurants, culinary, and travel I bring a unique perspective about how guests want to feel when they enter your space. I am a seasoned professional who believes attention to detail at every level is cornerstone to crafting a memorable experience that turns guests into raving fans.
Your Guests
the driving force behind your business
Your guests and their overall satisfaction with how they experience your business - how you make them feel - is crucial to your overall success. This experience begins before they ever step foot onto your property, via your social media platforms and your website. Once at your establishment quick assessments are made and judgements are formed from the moment a guest arrives. Every detail matters, from the cleanliness of your establishment to the guest-facing employees to the services provided. Unfortunately, most miss critical touch-points and consequently, guest retention is at an all-time low.
This is where I come in; I help you see what you’re too busy to see. I help inform you and your staff about simple yet effective changes that can be implemented almost immediately to ensure higher guest satisfaction, resulting in what you want most: repeat customers and increased revenue.
The Process
Initial Off-Site Consultation:
Hosted over Zoom, I learn about your establishment, its current challenges, and the desired outcomes.
On-Site Audit(s):
Depending on your business type, 1-3 on-site visits will be scheduled. These visits are usually unplanned in order to establish a fair critique.
Web Presence Audit:
Your business website and social media accounts will undergo a thorough audit and recommendations will be made.
In-House Coaching Session + Wrap Up:
I will spend time with you and your team to report audit results and make recommendations on how to move forward.
what you can expect
I work with brick and mortar businesses where the guest experience is critical to success. My typical clients are:
- Restaurants
- Boutique Hotels
- Bed & Breakfasts
- Coffee Shops
- Country Clubs
- Spas
A guest experience tightening-up or total overhaul that leaves you and your team inspired, increases revenue, and creates organic word of mouth traffic to your establishment.
Expect increased confidence in how you and your team execute your guests experience and expect thoroughly pleased guests who can’t stop talking about you!
Who I Work With
Statistics
1
Word of mouth marketing is still the TOP form of marketing. Your guests are walking advertisements for your establishment.
2
97% of consumers and 98% of contact center managers say customer service interactions impact whether consumers stay loyal to a brand.
3
61% of consumers will pay at least 5% more if they know they’ll get a good customer experience.
4
81% of customers say a positive customer service experience increases the chances of them making another purchase.
Pricing
Begins at $5000.
Travel by vehicle within 25 miles of the Metroplex in included. Meals and most spa services are included in pricing.
For clients who run boutique hotels and bed & breakfasts, guest room accommodations, parking, and any additional guest stay fees are required to be provided in addition to pricing.
alison@alisonhowardconsulting.com
www.alisonhowardconsulting.com
I look forward to hearing from you! Let’s craft an unforgettable guest experience that leaves them raving and wanting more!
Alison
